iPad, iPhone, iPod, Macintosh. When Apple signals its entry, you know it’s a real thing. In February, they released the Vision Pro so that professional developers could start building the apps that make our favorite devices come alive.
This summer we launched our app Theater with the world’s first live event — in collaboration with Apple — captured in stereo 3D and streamed directly to the Vision Pro. Now we're on a mission to make immersive experiences accessible to everyone.
Next year, Apple will release a consumer version of the Vision Pro and it will change how we experience media together forever. Be there with us.
Watching movies with a packed house is a revelation. With Theater, you can be at a special screening anywhere in the world, no matter where you happen to live, taking in not only pristine picture and sound but also the vibrant energy of a live audience as they celebrate every moment.
If you’ve seen great live performances in person, you know there’s nothing that comes close to being there. Using stereoscopic and immersive video Theater brings audiences into that magical shared space, no matter where they are.
There’s no feeling like watching your favorite band play your favorite song in-person. In Theater, you can step into that feeling from the comfort of your home, and experience it with others around you.
Theater is not another endless scroll of library content on demand. It’s a curated multiplex of exciting special events, happening right now and then never again. And you can be there, in the best seat in the house.
Adam Lisagor, Andy Roth, Jose Marquez, Dan Sturm, Zach Hobesh